Is a business only as good as its past achievements?
In an ever changing world your past achievements may feel less relevant than they were at the time, but that does not make them irrelevant today. Future customers will look for ways to be confident you’re the right person or business to help them now.
Keeping a record of who you worked with and an overview of what you did can help swing a decision in your favour, never underestimate how important it is to get a foot in the door so you can explain in more depth what you can do and why you're the right choice for them.
It also acts as a reminder of what you have done, not what you could. There’s many competitors who sell a compelling picture, possibly better than you do. However “the proof of the pudding is in the eating” or in this case your client list.
At Select Planning Ltd we have always kept a client list, but in all honesty when I looked at it online recently it left much to be desired. So I have revamped it, not only in style but so it’s easy to see who we’ve done what for and how that is still relevant to our current proposition.
Is a client list better than a testimonial?
They are similar but very different, the testimonial is also about how something was done, the people who delivered it. I’ll come back to this in another post.
So here’s our client list that covers 12 years of hard work, in which we’ve helped many others in different ways and learnt a lot as we have done so.
Adrian and I are proud of this list, if you re-look at yours I bet you will be too.
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